Home / Business / Sephora commits to contribute 15% of their inventory to Black-owned businesses in promoting a better platform for the black businessmen

Sephora commits to contribute 15% of their inventory to Black-owned businesses in promoting a better platform for the black businessmen

Sephora, which is one of the top cosmetic retailers, promise to join the 15% Pledge campaign established by Aurra James. The campaign is to encourage retailers to contribute 15% of their inventory to Black-owned businesses.

Sephora became the first retailer to join the campaign. The participation of Sephora is a motivating and innovative move to other giant companies, James said. Artemis Patrick, Sephora’s executive vice president and chief marketing officer believed that it was a responsibility to do for their clients, their industry and for their community. Cosmetic products in the shelves are more than itself, but also promote a favorable business environment to the black-owned business.

The cosmetic retail company are plaining a long-term plan in supply chain and building a system that provides a better stage for Black-owned brands to grow. They want to ensure that the opinion of the black people can be heard and adopted.

About actualnews

Check Also

Queen Elizabeth II says Camilla should be Queen Consort

Queen Elizabeth II in a message to the nation said she wanted Camilla, the wife …

Leave a Reply

Your email address will not be published. Required fields are marked *