Sephora, which is one of the top cosmetic retailers, promise to join the 15% Pledge campaign established by Aurra James. The campaign is to encourage retailers to contribute 15% of their inventory to Black-owned businesses.
Sephora became the first retailer to join the campaign. The participation of Sephora is a motivating and innovative move to other giant companies, James said. Artemis Patrick, Sephora’s executive vice president and chief marketing officer believed that it was a responsibility to do for their clients, their industry and for their community. Cosmetic products in the shelves are more than itself, but also promote a favorable business environment to the black-owned business.
The cosmetic retail company are plaining a long-term plan in supply chain and building a system that provides a better stage for Black-owned brands to grow. They want to ensure that the opinion of the black people can be heard and adopted.